Isaac Zur is a Certified Mental Performance Consultant through the Association for Applied Sport Psychology (AASP), a Mental Health Counselor, and an Adjunct Assistant Professor at Lehman College in the exercise science program. He has been practicing and teaching sports and exercise psychology for over 12 years. As a Karate athlete, a goalie for soccer, a former special forces soldier, and having worked with athletes of all ages, backgrounds, and sports, including Olympians and professional athletes, he understands the challenges associated with peak performance. Isaac helps athletes build mental toughness and perform under pressure. In his work, he teaches his clients to improve their mental strength and gain a quiet mindset to maximize their potential.

Isaac Zur


  • Ph.D. in Sport - Health & Exercise Science (with an emphasis on Sports Psychology)

  • MSc. in Applied Sports and Exercise Psychology

  • M.S. in Mental Health Counseling

  • Board Certified in Biofeedback

  • Certified Mental Performance Consultant®


  • Director (private practice) -Consultation to athletes competing at different levels; Kids, high school, college, and pro. The training includes emotional control strategies, performance profiling, visualization, performance development, bio-feedback training, attention control training, routine development, goal setting, and more.

  • Psychotherapist at Herald Square Psychology, NYC.

  • Personalized recovery-oriented services (PROS) to individuals with mental illnesses  - Zucker Hillside Hospital, Northwell Health

  • Adjunct Assistant Professor at the Department of Health Sciences - Lehman College, CUNY

  • Karate instructor, Saint Ann’s School, Brooklyn

  • Mental Training Specialist - Israel Defense Force, Counter-Terrorism Tactical Training Center

  • In-house Sports Psychologist for the Bney-Yehuda Soccer Club, one of the top youth academies in Tel-Aviv, Israel


  • Karate black belt 2nd Dan

  • Goalkeeper

  • Scuba diving certificate

  • Skydiving certificate (Grade B)

Ellin Gurvitch joins Dr. Issac Zur as a Mental Performance Coach. In a performance setting, Ellin is interested in motivational interviewing and delivering mindfulness-based interventions that help clients develop abilities in attentional control, mental preparation, and optimizing their mindset to perform at their best and enjoy their lives more fully. She is also passionate about the positive effects of exercise on one's mental health and well-being.


  • BA in Psychology from the University of Hartford

  • MSEd in Mental Health Counseling from Hunter College

  • Current Graduate Student at the University of Western State: Sport & Performance Psychology


  • Clinical internship at Fordham University in the Department of Career Services. Worked with Division I athletes on identifying transferable skills from their sport and their identity as an athlete. Designed and facilitated workshops on topics including career exploration, identifying personal strengths and interests, and personal development.

  • Sport and Performance Psychology internship position at SportStrata. Gained experience and knowledge within coaching and counseling high performers in sport, business, performing arts, and other sectors.

  • Outside of work, you can find Ellin in a CrossFit box. Ellin’s fascination with the human mind and participating in CrossFit is what drew her to find the field of Mental Performance Consulting. Since then, Ellin has seen the positive effects of the principles of CrossFit transfer into her personal, academic, and career life. Ellin is also a Certified Nutrition Coach and is interested in the mind-body connection to care for her clients wholly.

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